The idea is that it is insufficient to just reduce environmental harm or become sustainable, but rather to regenerate nature in an active way = become nature-positive. This would be the opposite to the standare greenwashing that we see all over.
Here's an interesting angle mentioned in the review:
- Purpose-led businesses (e.g. Patagonia, etc.) can pursue ambitious goals & lead by example.
- Smaller companies can be agile and influence their local communities.
- Large companies have a) the resources and b) the scale throughout their entire supply that even small improvements can have a large aggregate impact.
Related: Rengerative Agriculture. I'm not a farmer, but these all seems like no-brainers: plant cover crops, rotating crops, reduc tilling, and integrate trees all to a) prevent soil erosion and b) improve the soil. Read more about here: A revolution is sweeping Europe’s farms: can it save agriculture?
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