Indeed, you can use maps in Story Maps! It seems a bit weird to have to even mention that, but I guess Story Maps have matured. To me, a Story Map template has always been just one of the many ways that I can create a web app from an ArcGIS Online map. In other words: the map(s) come first.
Note to Esri: perhaps you should consider simpler and more consistent terminology...it's getting a little confusing!
Anyways, How to use maps in Story Maps introduces two Story Maps that demonstrate how to use maps in Story Maps. If that sounds confusing, you are not alone.
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