Scrollytelling is a way to narrate stories (online). Take, for example, the new Esri Story Map Cascade template. Sure, you can include maps, but this template is really less about maps than about other (cool) embedded media. How To Scroll offers some useful tips for effective scrollytelling.
Robert Kosara is not a fan and explain why in The Scrollytelling Scourge. Instead he favors 'The Stepper' layout (example).
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