Google My Maps was around several years ago - a fun, simple, and somewhat buggy way to create and share personalized maps right out of Google Maps. I liked it so much that I even created two learning activities for it: Creating Personalized Maps with Google My Maps and Google My Maps: Simple Quantitative Analysis.
Then it went away somehow into the deeps of the Google 'ecosystem' and was reborn a year or two ago as Google Maps Engine Lite. But, by then there were much better options, for example ArcGIS Online by Esri.
Now there is Mapme - a fun and simple tool to create online interactive maps that are built-on Google My Maps. I'm not sure what Mapme does better than the basic Google My Maps interface (which is already about as easy as it can be).
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