Some interesting points:
- It's all about the data - more specifically finding the data inside the data, such as the locations of fast food restaurants that can then become part of 'augmented reality'. Apparently Google employs over 2,000 human operators as well pattern-detection bots to add value to their Street View images.
- The open-source alternative Open Street Map gained once Google started charging large users for location-based services through Google Maps.
- Turn-by-turn driving directions are convenient, but essential for self-driving cars. In essence they can operate in the real world because they can follow the directions of the virtual world.
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